Meet ACMA Board of Directors

Cathlyn Choi

Founder, CEO and Executive Director

Recognized by her fans and media as the celebrity chef and Hansik Korean Food Ambassador, Cathlyn is the host and producer of a popular Korean cooking show, “Cathlyn’s Korean Kitchen,” on national PBS food network and the host and producer of Asian Voices, featuring Asian culture, community, business, lifestyle and entertainment in Southern California. Cathlyn is the co-owner and producer of Carma Media & Entertainment, specializing in  media marketing and event management. In addition to being the founder and board chair of Asian Culture and Media Alliance. Cathlyn also serves on the board of various non profit organizations such as Korean American Association San Diego and Korean American Coalition and is the past President of Korean Women’s International Network, San Diego Chapter, empowering and supporting the social and business networks of Korean American Women in San Diego. In 2010, Cathlyn received an recognition award from the former First Lady of Korea Kim Yoon Ok for promoting Korean food and culture in the US through Television media. She was recently nominated by the 65th Assembly District of the API Legislative Caucus and receive an award for Excellence in Culinary Arts. In addition to 20 years of international business development and new media marketing background, Cathlyn has over 18 years of experience as a reporter, TV show host and MC in Korea, Brunei and US. She loves cooking, music and playing golf.

Ellen Keaton


Born in Richmond, Kentucky to a Japanese mother and Cherokee Indian and Irish father, Ellen studied art at eastern Kentucky University, where she also worked as a library technician. In addition to 6 years of experience working as an advertising and graphic designer, Ellen has over 10 years of background as a commissions specialist and currently works for the Producers Group, an insurance brokerage in La Jolla. In her spare time, Ellen enjoys playing golf and volunteering at non-profit organizations in San Diego, organizing and distributing toys to families and children such as Toys for Tots and is an active member of Ladies on Course.

Helen Hu


Dr. Helen Hu, originally from Beijing China, has studied Traditional Chinese Medicine (TCM) since the age of 12. A Cardiologist and Practitioner of integrated medicine for 9 years she immigrated to the United States in 1991. Helen went on to study western medicine in Hebei Medical University, P.R.China in order to integrate the two medicines and advance her medical health procedures. She practiced western medicine for 9 years in China while becoming Chairman of the Department of Cardiology before she immigrated to the United Stated 1991.

After immigrating to the United States in 1991, she passed the USMLE (United States Medical License Exams) in 1997. Subsequently she formally studied Chinese Traditional Medicine graduating with a degree in oriental medicine and successfully passing both the National and State of California Boards as licensed acupuncturist and Herbalogist. She earned her Oriental Medical Degree ( O.M.D) at South Baylou University.

Paul Lim

Board Affairs

In addition to his role as the San Diego Chapter President of the National Association of Asian American Professionals (NAAAP – San Diego), Paul has been recognized for his contributions to the local community by various publications and state legislators including CA State Senator Joel Anderson, San Diego Magazine, AOL/ and the San Diego Business Journal.  He is a CERTIFIED FINANCIAL PLANNER Professional with MetLife – New England Financial working with families and businesses to help them efficiently achieve financial success.


Paulina Rassavong

Sponsorships and Grants

Paulina Rassavong is one of the highest-selling real estate brokers at East Meets West Distinctive Properties in San Diego.  She was a Chairwoman of the Asian Business Association (ABA), founder of the Rassavong Scholarship Foundation, Board of Director of the Asian Real Estate Association of America (AREEA), Board of Director for San Diego Association of Realtors (SDAR) and a long-time spokesperson for the Laotian community.

After emigrating from Laos in 1980, Paulina earned the Miss Lao title in 1986 and won the Laotian Scholarship Award in 1988.  Paulina continued her education with a mathematics scholarship to San Diego State University where she graduated in 1995 with a B.S. degree in Business Finance, then studied business law at the University of San Diego while working full time and raising her children.  Before launching her real estate brokerage in 2001, Paulina managed assets and loans for Bank of America and LPL Financial Services, and sold multi-million-dollar Microsoft financial software solutions to San Diego high-technology companies.

With her uncompromising standards of excellence in client service, Paulina holds the top real estate certifications of Certified International Property Specialist, Certified Luxury Homes Specialist and the Graduate Real Estate Institute, and now has offices in La Jolla and Thailand to service clients both locally and around the world.

Shaghel Mohammed

Corporate Partnership

As a Wireless Industry Professional with extensive International on the ground experience, Shaghel has held multifunctional roles in Engineering, including Customer Integration, testing, commercialization etc. He worked at Qualcomm since 1997 and is currently the Principal Engineer at Qualcomm CDMA Technologies. Prior to joining Qualcomm, he worked as a wireless consultant for Intel, Silicon Systems and Trend Micro in Washington and Silicon Valley.


Catherine Luib

Licensed Chiropractor and Acupuncture Physician

Dr. Luib promotes optimal health and well being for her patients through integrated and functional medicine. She is also the Public relations chairwoman of the Filipino American Chamber of Commerce and Board member of operation samahan, representing the Holistic Health sector/services. She provides cooking classes, workshops on health and stem cell therapy Host Annual Philanthropic medical mission to the Philippines Facilitator of The Wow Talks, San Diego.


Kaanchan S Farkiya

Ms. Asian North America

Kaanchan is an Indian Television actress, model and beauty queen who was crowned Ms. Asian North America 2016 in Las Vegas. Born and brought up in India, worked in showbiz as a television actress and performed in several video, print commercials, and TV serials. In the same year, she earned subtitles such as Mrs. Role Model of the Year, Mrs. People Choice, Mrs. Congeniality, Mrs. Elegance, and Mrs. Cultural of the Year. Kaanchan has been serving community as event Judge, and special guest for cultural shows.

Kaanchan received State of California the Senate Certificate, recognized as Social Media Ambassador, received a proclamation from Council Member Chris Cate’s office, featured on Mira Mesa Living Magazine Cover Nov – Dec, 2016 issue, Her interview has published in headlines of Indian Eagle Travel Beats magazine regarding socio-cultural difference in USA, child trafficking in India, objectification of women in showbiz industry and women empowerment.

Additionally Kaanchan works as a Senior Supplement Instruction Coach in a community college and volunteers for many non-profit organizations in the community. She has represented voice of students as being a member of College Executive Committee, Marketing & Outreach, and Diversity & International Committee. She was also member of Facilities, Technology, Website and Student Services Committee. To learn more about Kaanchan, visit


Leilani Vida

Clinic Director of the Better Health & Wellness Center

Dr. Vidal is a Board Certified Chiropractor in the State of California. She received her doctorate studies at the prestigious Southern California College of Chiropractic in Los Angeles, California.  She also holds certifications as a Qualified Medical Examiner in the state of California, and is also a Board Eligible Certified Chiropractic Sports Physician. Dr. Vidal prides herself on providing a loving, compassionate, supportive environment to help her patients not only regain their health, vitality and youth, but also maintain their health once regained.  Aside from her doctorate training, she also hold a license as an Aesthetician and is the president of GlitzNow, L.L.C., which provides training in advanced beauty procedures to cosmetic and skin professionals all over the country including Hollywood’s elite makeup artist to the stars. Dr. Vidal is also the founder and member of ladies saxophonist group called the Saxations.

Ron Luong

Ron Luong

Event Marketing Specialist, Sempra Energy

In addition to being the event marketing specialist at Sempra Energy, Ron is the managing principal of XO Signature Experience, boasting an extensive network of associates and contacts in the Asian American community, successfully orchestrating over 200 events for various clients in San Diego. He is a multi lingual outreach consultant and works as the event planner at Southern Indian Health Council, Inc.  Ron is a highly motivated, ambitious and committed marketing professional credited with crafting and instituting revolutionary, non-traditional, creative ideas and marketing programs that have leads to quick and effective market expansion.  As a community activist, Ron is well recognized for his efforts within the Vietnamese community especially involving Lunar New Year Tet Festival, Taste of Asia, Inaugural Mid-Autumn Moon Festival and San Diego Night Market.

Tommy Le

Tommy Le

Director, Beauty Pageant and Fashion Designer

Tommy is a well known fashion designer and is no stranger in pageantry. Tommy is the Production Manager-Pageant Coaching at Virgelia Productions, inc. and Pageant Director at Miss Asia San Diego Pageant as well as coaches many pageants network in Southern California. Tommy’s passion is in strengthening the Vietnamese and Asian culture, combining  art, entertainment and show with confidence and willingness to go beyond our comfort zone into a much bigger world. He is well recognized in the community for bringing pride, glory and honors to Asian and Vietnamese communities through beauty, art and fashion.