ACMA Awarded Cultural Pathways Grant

Immediate Press Release

Contact:  Shelley Kim

Ph: 619-789-1811

Date: June 11, 2018

Asian Culture & Media Alliance (ACMA), Awarded California Arts Council

“Cultural Pathways” Grant

State funds support arts programs rooted in communities of color, recent immigrant and refugee communities, or tribal groups

San Diego, CA – The California Arts Council announced its plans to award $14,000 to Asian Culture & Media Alliance (ACMA) as part of its Cultural Pathways program.

The Cultural Pathways program is rooted in the California Arts Council’s commitment to serving the needs of an increasingly demographically complex California, and the belief that a healthy arts ecosystem reflects contributions from all of California’s diverse populations. The program provides two years of operating support and a host of technical assistance and professional development activities to small, new and emerging organizations rooted in communities of color, recent immigrant and refugee communities, and tribal or indigenous groups.

Asian Culture and Media Alliance or ACMA was founded in 2013 by TV personality Cathlyn Choi to create awareness for the Asian Pacific American (APA) communities through Media Arts, specifically Television, Film and Online Media. “We are honored to receive this grant from California Arts Council. I believe that by working alongside with the State of California, we can achieve an even greater goal of providing a stronger voice and greater cultural representation in media for our Asian Pacific American community.” said Cathlyn Choi, Founder and Executive Director of ACMA.

Asian Culture and Media Alliance is one of 56 grantees chosen for the Cultural Pathways program. The award was featured as part of a larger announcement from the California Arts Council.

“California’s cultural diversity is its greatest creative asset,” said Nashormeh Lindo, California Arts Council Chair. “We are proud to support the work of Asian Culture and Media Alliance in celebration of that unique and cherished identity.”

To view a complete listing of all Cultural Pathways grantees, visit

# # #

The mission of Asian Culture and Media Alliance (ACMA) is to create a voice of unity, awareness and empowerment for the Asian Pacific American (APA) communities through Media Arts, specifically Television, Film and Online Media. ACMA’s core media programs include Asian Voices TV show, Asian Pacific Community Connection online directory and TAKE ONE Digital Media Internship Program.  Visit to learn more.

The mission of the California Arts Council, a state agency, is to advance California through the arts and creativity. The Council is committed to building public will and resources for the arts; fostering accessible arts initiatives that reflect contributions from all of California’s diverse populations; serving as a thought leader and champion for the arts; and providing effective and relevant programs and services.

Members of the California Arts Council include: Chair Nashormeh Lindo, Vice Chair Larry Baza, Phoebe Beasley, Christopher Coppola, Juan Devis, Kathleen Gallegos, Jaime Galli, Donn K. Harris, Louise McGuinness, Steven Oliver, and Rosalind Wyman. Learn more at

Fundraising Campaign

Hello and Thank you for your interest in helping us with our fundraising campaign called “Inspiring the Future of Media!” The main objective of this campaign is to raise $4,000 to fund the acquisition cost of a replacement camera needed for both our TAKE ONE youth media internship program and our self-funded TV Show, Asian Voices!

Broadcast Camera Purchase

We are urgently in need of an HD production camera that can both fill the vocational requirements of our TAKE ONE internship workshops, as well as for the production of our Asian Voices TV show. Please donate a minimum of $100. You can also increase the donation in $100 increments up $1,000. Thank you!


Who is Asian Culture and Media Alliance?

The Asian Culture & Media Alliance, or ACMA, is a San Diego based 501(3)(c) grassroots nonprofit organization whose mission is to provide a voice in creating  better cultural awareness & empowerment for the Asian Pacific American (APA) community through media arts, specifically television and film.

Did you know that the APA community is the fastest growing minority community in the US, yet is the most under represented in media?  Unfortunately, this community is also frequently misrepresented in television & film. Cultural and language barriers also prevent the APA community from having a unified “voice” of their own in media.

ACMA’s Media Programs:

In addition to producing our own self-funded television show called Asian Voices, ACMA also offers a free media internship program called TAKE ONE to our under-served Asian youth. They learn valuable vocational media skills, access to job networking opportunities, as well as  foster better self-identify with their Asian cultural roots.

TAKE ONE hopes to inspire the next generation of Asian Pacific American youth to seek careers in the film and television industries by teaching them skills sets such as writing, producing, directing, shooting and editing. TAKE ONE also focuses on personal development, team building and leadership skills. TAKE ONE provides a rare opportunity for these young interns, from high school to college age, with opportunities to work alongside industry professionals on actual TV & film productions, including Asian Voices.

Why do we need a camera?

One of our main broadcast cameras was stolen approximately 5 weeks ago. We are urgently in need of a replacement HP production camera that can both fill the vocational requirements of our TAKE ONE internship workshops, as well as used on the production of Asian Voices.

In order for Take One interns to learn about current technologies as well as ensure Asian Voices can continue to meet stricter broadcast standards for cable TV, we need your support!

When do we need the camera?

TAKE ONE class have already begun and we are under a production deadline to produce and deliver additional episodes of our TV show, so time is of the essence (literally!) to raise the funds necessary to fulfill these two important requirements before June 15, 2018!

Importance of your donation:

Your kind donations will assist us in not only in developing our future Asian American media professionals, but also support our TV show Asian Voices, and allow ACMA to continue with its overall mission of serving the APA community through media arts. By supporting ACMA, you will be supporting this entire grateful community!

Benefits offered to donors:

As an added bonus, if this campaign is successful, all contributor’s names will be listed in the end credit role of Asian Voices, for one season, as well as our website, so please don’t hesitate to make a donation today!

Other ways to support ACMA:

  • Please share this campaign with your friends and family on social media and help create awareness of our organization and our important mission!
  • Like us on Facebook @acmasocal
  • Subscribe to our Youtube channel @asianculturemediaalliance
  • Follow us on Twitter @acmasocal

On behalf of the entire Asian Pacific American community, the Asian Culture & Media Alliance thanks you for your kind support!

Benjamin Lee joins ACMA Executive Board

Benjamin headshot

Benjamin Lee

Benjamin is the Senior Loan Originator at Prime Lending. Born in Seoul Korea, Benjamin immigrated to USA with his family in 1977.

A classic enterpreneur,  Benjamin is the founder of a few startups prior to joining Prime Lending. He served 9 years on the board of Pacific Arts Movement that hosts San Diego Asian Film Foundation… Click Here to view Full Bio. 

ACMA Press Release


April, 18, 2018

Jeffrey Chacon



ACMA Announces its 4th Annual Drive, Dine & Wine Golf Tournament Benefiting TAKE ONE Youth Media Internship Program

April 17, 2018 SAN DIEGO – For the fourth consecutive year, Asian Culture & Media Alliance (ACMA) will host its Drive Dine & Wine Charity Golf Tournament at The Vineyard Golf in Escondido this coming Saturday on April 21, 2018.

As part of its mission to promote and empower the Asian Pacific Americans through Media Arts, all proceeds from ACMA’s annual golf tournament will benefit TAKE ONE media internship program, provided free of charge to under-served, under-privileged youths in San Diego.

“We are excited to host our annual golf tournament for the fourth time, at the beautiful Vineyard Golf course in Escondido. What’s unique about our tournament is that the players will not only enjoy a round of golf at one of San Diego’s top rated golf courses and sample delicious Asian food, beer and wine, but they’ll also get to network and compete as a team in fun contests throughout the tournament.” says Cathlyn Choi, Executive Director of Asian Culture and Media Alliance.

This year’s promotional and hole sponsors include All American Classics, Atomy, Bekseju USA, Better Health and Wellness Center, Cathlyn’s Korean Kitchen, Carma Media Productions, Divine Botanics,, Encore Partners LLP, EnlighTea, Exceptional Leverage Coaching, Global Children Foundation, Happy Sushi,, Luib Health Center, Salt Creek Golf, Suzuki, Zandovskis and Yip LLP, Shozen Manpo BBQ, Sunny Massage, Sycuan Casino, Transamerica Financial Advisors, The Producers Group, the Vineyard Golf, World Financial Group, and Zion Market.

Emily Letran, CEO of Exceptional Leverage Coaching and ACMA’s Advisory Board member says, “The Drive Dine & Wine Golf Tournament is a great opportunity for patrons to learn more about ACMA’s programs, meet with ACMA interns as well as network with approximately 80 golf enthusiasts, sponsors and participants from Southern California.  I am proud to be a sponsor of this wonderful event, for a great cause!”

Anyone interested in registering as a player in the tournament can do so till 5pm on April 19, 2018 on

Donations can also be made on ACMA website.

About ACMA

Asian Culture and Media Alliance is a registered 501(c)(3) non-profit organization founded in 2013 by Asian American community activist and TV personality Cathlyn

Choi to provide a voice of unity, awareness and empowerment for the Asian Pacific American community through the power of Media Arts, specifically Television Media and Film. Visit for more information.


Drive, Dine & Wine Sponsors

Be a Proud Sponsor of ACMA’s 4th Annual  Golf Tournament!

±¹¼ø´ç·Î°í Bekseju USA is the importer of KookSoonDang Brewery.  Currently we distribute our products to more than 10 states in the US. Our main goal is to globalize our Korean traditional wine. As a Korean wine distributor, we are committed to providing the best quality Korean wine and promote our Korean culture to the rest of the world.  Please visit for more information

eLiveLife_charities_logo_LargeSince 2002, has grown into San Diego’s largest and most exclusive health, beauty, spa and wellness network. supports the fundraising efforts of over 400 local community outreach and Charitable events annually through donations (i.e. raffle prizes, silent auction items, door prizes, goodie bag certificates, and volunteer gifts) and media support. Visit for details.

encore partners logo

With over 50 years of combined experience in public accounting, Encore Partners LLP was founded by CPAs Betty Kim Garcia and Michael Harnett. Encore Partners’ mission is to provide exceptional tax and advisory services to clients for their attainment of financial success and growth from an unparalleled team of committed and relationship- oriented professionals who are passionate, results oriented, and entrepreneurially focused. To learn more about Encore Partners, visit

enlightea logoEnlighTea Cafe was founded by James Pham in 2006 inspired by his love for his children, family and tea, to share that same great loving, fulfilling and amazing experience to EnlighTea customers. EnlighTea’s mission is to open 1000+ EnlighTea Cafes sharing Love, Light, Luxury and premium healthy loose leaf tea and other delicious beverages throughout the world. for more information, visit

Exceptional Leverage Logo

Dr. Emily Letran is a general dentist who owns two multi-specialty group practices in Southern California. Author author of several books, Dr. Letran is also a Certified High Performance Coach, dedicated in helping business professionals maximize their potential in personal and business life, streamline business and increase profits, winning back time from work so they can enjoy that time with their family, children and pursue their passion. Dr. Letran is the founder of The Emily Letran Foundation, dedicated to providing basic dental care to veterans and families of disadvantaged background in her monthly Free Dentistry Day.  To learn more about Dr. Letran, please visit

Suzuki Zandovskis & Yip LLPOur team of La Mesa attorneys has years of experience working both in and out of La Mesa courtrooms, with clients of all backgrounds and ages. We specialize in Criminal Law, Civil Law and Family Law but handle cases of all types. You can always count on us to take the time necessary to clearly explain your case’s procedures and status so that you are up to date on every development at all times. As we understand that charges and matters of the law are often unplanned and happen without notice, we always ensure that someone is available to take on your case and dedicate his or her time. The sooner you have an attorney on your side, the easier it is to build a strong case and come to a successful resolution. Visit for details.